Reimagining College Retail, Together
CCCU INTERNATIONAL FORUM | JANUARY 29 - FEBRUARY 1
Premier event
Stories & Songs with Jon Foreman
We’re thrilled to share that Jon Foreman, Grammy Award-winning lead singer of SWITCHFOOT, will kick off the 2026 International Forum with an exclusive live performance!
This intimate concert is your chance to experience incredible music from one of Christian music’s most influential voices—up close and personal.
Thursday, Jan. 29 | 7 PM | Tate Ballroom
Keynote
Why Doesn't The Campus Store Feel More Like Retail?
Saturday, January 31 | 9:30 AM
Mesilla 1 | Breakout Session #3
A fundamental shift has occurred in the broader retail world. Traditional retail is no longer centered on transactions—it’s centered on storytelling. Today’s customers aren’t primarily influenced by ads; they are drawn into curated experiences built around a clear and compelling narrative. Websites, social media, and physical spaces now work together to tell a cohesive story.
Unfortunately, college retail has been slow to adapt.
In this interactive session, we will explore the story your campus store is currently telling—and the strategic shift required to ensure it reflects the identity, values, and aspirations of the institution it represents. Participants will examine how campus stores can move beyond convenience and compliance to become a powerful extension of institutional brand and student experience.
The Schedule
Stories & Songs with Jon Foreman
We’re thrilled to share that Jon Foreman, Grammy Award-winning lead singer of SWITCHFOOT, will kick off the 2026 International Forum with an exclusive live performance!
This intimate concert is your chance to experience incredible music from one of Christian music’s most influential voices—up close and personal.
Thursday, Jan. 29 | 7 PM | Tate Ballroom
Stop by The Slingshot VIP Lounge
We’d love to connect with you and share how we’re reimagining the campus retail experience alongside our partners. Stop by to explore our store concepts, see innovation in action, and spend time with the team shaping what’s next.
7:00 AM - 6:00 PM
Why Doesn’t the Campus Store Feel More Like Retail?
Retail Keynote
Saturday, January 31 | 9:30 AM
Mesilla 1 | Breakout Session #3
A fundamental shift has occurred in the broader retail world. Traditional retail is no longer centered on transactions—it’s centered on storytelling. Today’s customers aren’t primarily influenced by ads; they are drawn into curated experiences built around a clear and compelling narrative. Websites, social media, and physical spaces now work together to tell a cohesive story.
Unfortunately, college retail has been slow to adapt.
In this interactive session, we will explore the story your campus store is currently telling—and the strategic shift required to ensure it reflects the identity, values, and aspirations of the institution it represents. Participants will examine how campus stores can move beyond convenience and compliance to become a powerful extension of institutional brand and student experience.
Who should attend:
Thought leaders from Admissions, Advancement, Alumni, Athletics, and Student Development
Presenter:
Darren Campbell, CEO, SlingshotEDU
We Can't Wait to See You!
We’re excited to connect with you at the 2026 CCCU International Forum to better understand your institution’s priorities and explore how we can support you with solutions designed for today’s evolving campus needs.
Partnering with leading CCCU Institutions
